A case study of reverse innovation in action has been adjudged as the best insight into management thinking to appear in the pages of the Harvard Business Review (HBR) over the past year.
The winning article in the annual HBR McKinsey Awards, ‘Engineering Reverse Innovations’, was penned by MIT engineer Amos Winter and Vijay Govindarajan, a professor at Dartmouth’s Tuck School of Business where he is known simply as ‘VG’ and held to be the most popular teacher in the MBA program.
Alongside his teaching duties, Govindarajan has had a longstanding interest in the concept of reverse innovation. He has coauthored a book on the subject with a colleague at the Tuck School, Chris Trimble (with whom you can read an interview here) and, in so doing, popularized a term denoting how products created for developing markets can be adapted for developed markets as a form of disruptive innovation.
‘Engineering Reverse Innovations’ focuses on the progress of an easy-to-build and cheap all-terrain wheelchair that was designed for the developing world yet, with modifications, is now causing a stir in Western markets. Harvard Business Review’s editor in chief, Adi Ignatius, described the article as “a must-read for anyone who wants to understand how to apply the principles of reverse innovation and design thinking.”



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